Services

Webflow Development

Our main goal when we develop websites in Webflow is to make them:

scalable
easily maintainable
high performant
accessible
SEO optimized

Scalability

In Webflow you build a website with classes. Every element has a class that describes how it looks. That makes Webflow so special. With classes, you can build style systems that can help build the next sections and pages. It also helps us to follow the same style guidelines in the project.

When you build class system inconsistently it can cause bugs in other parts of the website, it can make impossible to handle project to another developer and make development time longer and longer because style system is not build correctly.

That's why it's so important to follow the best technical guidelines to keep class naming consistent and scalable. Our team is focused on providing very scalable Webflow projects.

Maintainibility

Webflow is a perfect tool to build a website that can be maintained by both developers and marketing teams together. To allow marketing team edit the website we follow few simple steps building website in Webflow.

Building a CMS system for each repeatable element of the site. CMS system should be simple to manage the website in the simplest possible way.

Providing Webflow Training, for marketing team and finding their needs and capabilities in website editing. Some teams want to edit only text and images, some teams wants to create new pages with pre-built section on their own.

High performance

High performance is important in a website for a number of reasons, including:

SEO: Google and other search engines take website speed into account when ranking websites in search results. A slow website will be less likely to rank well, which means that fewer people will see it.

User experience: A slow website will frustrate users and make them more likely to leave. According to Google, a 1-second delay in page load time can lead to a 7% decrease in conversions.

How we ensure best performance in Webflow

Image optimization: it's very simple you need to optimize all images and convert them to WebP or SVG format.

CSS optimization: this is a little bit more difficult topic. If your site is smaller than 10 pages you don't need to worry a lot about CSS size. If you build a larger site with a lot of individual sections, you should think about choosing the best class-naming framework. There is a battle between component-based and utility-based frameworks. If your site is smaller it's easier to choose a component-based css framework, if you plan your site to be larger you should use a more utlilty based framework from the beginning.

Analytics optimization: the next part of website optimization is focusing on which third-party analytics tools and if some of the could be run with the delay to not slow down loading of core part of the site.

JS optimization: if your site is using too many third-party JS libraries it can also slow it down. Our team focuses on building all functionalities using native JS solutions or picking libraries with the best performance.

Interactions optimization: Webflow interactions are great, they are also very simple, but if there are too many of them it can cause making JS file too large and slow down the website. If your website will require a lot of interactions it can be better to use custom interaction libraries like GSAP or MotionOne.

Accesibility

Making website accessible is very important for few reasons:

It is the right thing to do. People with disabilities have the same right to access information and services as everyone else. By making your website accessible, you are ensuring that everyone can use it, regardless of their abilities.

It is good for SEO. Search engines like Google give higher rankings to websites that are accessible. This means that your website will be more likely to appear in search results, which can lead to more traffic.

How to make site accesible

Here are some basic of the things you can do to make your website accessible:

Use clear and concise language.
Use high-contrast colors.
Provide alternative text for images.

The next step to make the site fully accessible is to make it fully keyboard navigated. It means it's possible to navigate your site with out using the mouse, it's more difficult if your site is using more custom solutions like advanced mega menus, sliders, or interactive elements. To manage it's important to use semantic HTML, specifically for all clickable elements.

The next accessible optimization is making sure your website is compatible with screen readers. To manage it you should add ARIA roles for all elements which could be not clear for a person who can visually see the website. It can be for example: navigation, slider button, or user login icon.

Technical SEO

Our team is building every website with following SEO rules, which will guarante your site best SEO score:

Use a clean and simple website structure. The structure of your website is important for SEO. If your website is difficult to navigate, search engines will have a hard time crawling it, which can hurt your rankings. We make sure your website has a clear and logical structure, with well-organized pages and clear links between them.
Use descriptive and keyword-rich URLs. Make sure your URLs are descriptive and contain relevant keywords. This will help search engines understand what your pages are about and rank them accordingly.
Use alt text for images. Make sure you use alt text for all of your images. It will also help search engines understand what your images are about.
Use XML sitemaps. An XML sitemap is a file that tells search engines about all of the pages on your website. It can be very easily
Optimizing your website's loading speed. The speed at which your website loads is important for both SEO and user experience.

What can you expect working with us

Clear class naming system
Consistent development framework
Mobile/tablet responsiveness
Accesibility
High performance optimization
Technical SEO

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Tell us about your project. We can't wait to talk with you.